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Consider these 2 new groundbreaking studies!

A survey of 1312 managers in 9 countries reported that:


of managers admitted to using
intuition and believe that it
contributes to corporate success.


believed that intuition was also
central to R&D efforts. *

From the book by Jadish Parikh,
Intuition: The New Frontier in Management
(Blackwell, London, 1994)

According to another survey in 2006 PRWeek/Burson-Marsteller CEO


of CEOs rely heavily on gut feelings
or intuition when making business

The term "go with your gut" refers to the decision-making
process and how sometimes your intuition leads you to
make a decision, especially when there is no clear best

When business leaders are having a hard time making
a business decision, they often put down the data, stop
analyzing and just lettheir intuition take over to come
to a decision.


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